NoriGO: Branding Fast-Casual Sushi for the Modern Urban Lifestyle

This project showcases a complete brand style guide for NoriGO, a customizable hand roll sushi brand designed for health-conscious urban professionals in Vancouver. Inspired by the values of health, speed, and diversity, the guide defines the brand’s tone, target audience, visual identity, and strategic goals. From logo and color palette to sticker strategy and social media tone, every detail was crafted to build a consistent and engaging customer experience—both in-store and online. The project reflects a deep understanding of brand strategy, fast-casual market positioning, and cross-channel communication.