About
Digital Marketing Specialist |
PPC Advertising
/ Social Media Management
I’m Toki (Tomoyuki Uchihashi), a results-driven marketer with 2+ years of hands-on experience in online advertising. I’ve managed PPC and display campaigns in Japan and now focus on social media marketing in Canada. I help brands grow through data-driven strategy, performance analysis, and creative storytelling.
＜Social Media＞
Work
Experience
I’ve managed search, social, display, and shopping ads across platforms such as Google, Yahoo, LINE, Meta, Microsoft, and Pinterest.
Handled monthly budgets ranging from $1,000 to $25,000, with experience in accounts reaching $200,000+ monthly.
For a D2C functional food client, I achieved a 300% increase in conversions and reduced CPA by 80%.
Industries I’ve worked with include both B2B and B2C sectors, such as:
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B2B: Industrial equipment leasing, healthcare and construction SaaS, corporate snack delivery
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B2C: Auto subscription services, furniture and functional food e-commerce, education, home renovation, and entertainment subscriptions
Education
2025-Present
Diploma in Digital Marketing
Greystone College
2007-2011
Bachelor
Waseda University
Focused on social media marketing, advertising, CRM, branding, analytics, and content strategy. Earned certifications from Google, HubSpot, and Semrush. Completed a co-op placement in Canada for practical industry experience.
Studied statistics and developed strong analytical skills to support data-driven marketing strategies.
Soft Skills
Provide a general description of the items below and introduce the services you offer. Click on the text box to edit the content.
Agile Learning
I quickly adapt to new tools and trends, staying flexible in the ever-evolving digital landscape. My ability to learn on the go helps me apply new knowledge effectively in real-world scenarios.
Analytical Reflection
I analyze data and campaign outcomes to identify key areas for improvement. Through thoughtful reflection and testing, I work to generate consistent, impactful results.
